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Foundation

Project type

Creative Content, Brand Strategy

Date

2022 to 2025

The Todd Clever Foundation was born from the vision of one of rugby’s most globally renowned figures. Amid a whirlwind of success, Todd’s brand was rapidly expanding in multiple directions, with each day presenting a new role: one day celebrating his induction into the Rugby Hall of Fame, the next advising USA Rugby’s operations, and later rallying donors to fuel his youth-focused mission.
In this fast-paced environment, Outward Agency was brought in to serve as a strategic "air traffic control," helping to navigate and organize the complex brand landscape.
We aligned content that highlighted Todd as an athlete, shaped strategies that advanced the Foundation’s mission, and crafted a forward-looking roadmap for continuing to make an impact on and off the field. With his openness to new ideas and eagerness to elevate his efforts, Todd Clever is the ultimate dream client—driven, ambitious, and ready to push boundaries.

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