Hoka

Hoka, a leading brand in performance running footwear and apparel, is a dominant presence on city streets, rugged mountain trails, and the finish lines of all major marathons worldwide. Our ongoing consulting work with Hoka focuses on influencer activations, social media content, and event strategy, including key races like the Boston, Chicago, and New York City Marathons.

In the influencer space, Hoka is ahead of the curve—constantly refining its approach to audience engagement, amplifying key voices in the running community, and adapting to the evolving landscape of content marketing. Our role is to support their efforts in events and storytelling, ensuring Hoka continues to set the bar for fresh, dynamic, and impactful brand experiences.