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Knockaround
Project type
Creative Content Strategy, Influencer Connections
Location
60 cities, 12 countries, over 10 years of November Project activation.
Securing the Knockaround sponsorship on behalf of November Project marked the beginning of a dynamic, impactful, and enduring partnership. Knockaround sought to expand their brand presence while telling authentic, compelling stories through user-generated content to foster a genuine connection with a fresh and engaged audience.
Between 2015 and 2018, we collaborated closely on bespoke projects for their eyewear line, and successfully launched inspiring longform content that resonated with individuals at the grassroots level.
This powerful narrative strategy not only amplified the Knockaround brand but also seamlessly drove engagement with their rapidly growing e-commerce platform.
