Mission Outdoor

Mission Outdoor sought to showcase the stories of multi-sport athletes balancing work, family, and adventure, and brought Outward Agency on board to help tell these compelling narratives.
A key creative focus of the campaign was highlighting individuals who embody this dynamic balance. Our role involved crafting the storyline and managing on-site logistics across locations in Lake Tahoe, Minneapolis, and in-studio.
The campaign successfully featured authentic, relatable athletes, with the product and outdoor settings as the backdrop, sparking curiosity and building genuine brand affinity.