New Balance

Recruited by New Balance to help shape a more authentic and resonant brand voice, our team was brought in at a pivotal moment in the company’s evolution.
At the time, New Balance was at a crossroads, needing to update its brand identity to reflect the cutting-edge innovation of its products while aligning with the diverse and dynamic world of elite, recreational, and multi-sport athletes.
Thanks to our established street credibility from the launch of November Project, along with our proven success in content creation and viral engagement, we were tapped to collaborate on content strategy at New Balance’s HQ.
It’s been a privilege to have been part of the brand’s transformation, and we take great pride in contributing to the evolution of what has now become a global powerhouse.