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Ultra Camp
Project type
Adventure Content & Social Strategy
Date
2017 and 2018
The Rob Krar Ultra Camp stands as one of the most immersive, breathtaking, and deliberately adventurous experiences in the ultra-running world. Outward Agency’s role was to partner with the camp, infusing it with new energy and crafting dynamic content that would unfold throughout the week.
By capturing the evolving story of the campers’ journey, we provided them with easily shareable content that allowed them to update their followers and bring their unique running experience to life in real time. For the wider audience following along on social media, we strategically curated content that kept excitement and anticipation building for the next round of registrations, ensuring that the camp's magnetic appeal was never out of sight.
Set against the rugged, awe-inspiring backdrop of Northern Arizona, and with Rob Krar—one of the most iconic ultra-runners on the planet—leading the way, the camp carried a perfect balance of laid-back camaraderie and intense athleticism, creating an atmosphere that was as challenging as it was unforgettable.
